Heartland National Life Insurance Company

Financial Ratings

A.M. Best B++Stable

About Heartland National Life Insurance Company

Heartland National Life Insurance Company was established in 1965 (or 1964, depending on the source)—headquartered in Independence, Missouri—with a focus on life, health, supplemental insurance, and annuity products . While the company has long offered life and supplemental insurance, it expanded significantly into annuities in the early 2020s, specializing in Multi-Year Guaranteed Annuities (MYGA). Its hallmark annuity, Secure Rate MYGA, provides fixed, guaranteed interest rates over 3‑, 5‑, 7‑, or 10‑year terms, requiring a minimum investment of $5,000 and offering features like annual free interest withdrawals, death benefits, and optional riders for withdrawal flexibility, terminal illness, or nursing home confinement.

Financial Ratings

Live from CANNEX

Rating Agency

A.M. Best

Rating

B++

Description

Good

Effective

September 4, 2024

Rating Analysis

As of the most recent evaluations, Heartland National Life Insurance Company holds a B++ (Good) Financial Strength Rating and a bbb (Good) Long-Term Issuer Credit Rating from A.M. Best, both affirmed on May 30, 2024, with a stable outlook. These ratings reflect the company’s ability to meet its ongoing obligations with a solid financial foundation. Weiss Ratings assigns the company a C– Life & Annuity Safety Rating as of August 2024, indicating fair to weak financial stability, with strengths in capitalization and liquidity but concerns about diversification and cash flow. Additionally, the Better Business Bureau (BBB) gives Heartland a C rating in 2024, noting limited customer complaints but some issues related to responsiveness, and the company is not BBB accredited.